“TikTok made me buy it!”
Close to 75% of Gen Z’ers made a purchase from seeing something in TikTok last year. For eCommerce brands looking to build a following and drive advocacy, it’s clear – you need to be visible wherever and whenever users search for relevant topics or products.
A feature on eCommerce: What’s next?
Brands are on the hook now to keep raising the bar for consumers – every year that bar just gets higher and higher and consumers tolerance for brands who are not considering curated experiences, delivering on hyper-personalisation strategies, offering true value in...
How many digital ads do you really need? The magic formula you’ll want to bookmark
Keep hearing about ‘ad fatigue’ and wonder how many creatives you need to keep your socials humming and engagement metrics rocketing? You’re not alone!
We’ve all seen this chart at some point.Ad efficiency...
Digital Minds Group awarded Google Premier Partner of the Year, International Growth
Cue the champagne and confetti… we’ve only gone and won Google’s Premier Partner of the Year for International Growth!
Performance Marketing + Brand Marketing – How to best deliver on a match made in heaven
Think about perfect pairings – what comes to mind….Wine + cheese.Champagne + Oysters.Hot chocolates + fireplaces.Bacon + eggs. Performance + Brand?Unfortunately, for many businesses, an overriding tension still exists between brand and performance marketing. Despite all...