“TikTok made me buy it!”
Close to 75% of Gen Z’ers made a purchase from seeing something in TikTok last year. For eCommerce brands looking to build a following and drive advocacy, it’s clear – you need to be visible wherever and whenever users search for relevant topics or products.
A feature on eCommerce: What’s next?
Brands are on the hook now to keep raising the bar for consumers – every year that bar just gets higher and higher and consumers tolerance for brands who are not considering curated experiences, delivering on hyper-personalisation strategies, offering true value in...
iOS 14: How will it affect marketers & advertisers?
To protect the privacy of its users, Apple will limit the amount of data that it shares with advertising platforms and apps in its latest roll out of iOS 14.
Whilst it has been slated for some time now, the new privacy changes are set to be released in the coming weeks and...
