The Tea Centre, a dual-channel retailer specializing in teas and teawares, engaged Digital Minds to enhance its online presence through a comprehensive SEO and Content Strategy. The goal was to elevate search rankings for ‘tea’ related keywords and industry-specific terms, ultimately driving high-intent organic traffic.
Selling tea online is highly competitive, and the relatively low average transaction value makes online advertising challenging from an ROI standpoint. Our objective therefore was to increase the volume of high-intent organic traffic.
Upon analysing The Tea Centre’s website, it became evident that key pages lacked quality content. In collaboration with The Tea Centre, Digital Minds developed a targeted SEO and Content Strategy that included:
Revamped meta descriptions and tags to align with tea-related keywords and enhanced overall meta data structure for improved search engine visibility.
Collaborated with The Tea Centre to generate compelling and SEO-optimised copy, ensuring that product category pages provided valuable information and targeted keywords.
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Between September 2020 and December 2020, Digital Minds implemented a strategic approach to generate SEO-optimized website content, aiming to boost keyword rankings and increase website traffic. The outcomes were remarkable:
• Significant improvement in The Tea Centre’s organic search rankings across the board.
• A remarkable 62% increase in organic traffic within a mere four-month period.
Digital Minds’ collaborative effort with The Tea Centre not only addressed the challenges posed by the competitive online tea market but also delivered substantial results, affirming the efficacy of a targeted SEO and Content Strategy in driving impactful outcomes.
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