Case Study

Servcorp

Servcorp is a leading B2B co-working office space provider, renowned for its global presence and commitment to offering premium office solutions. With a focus on empowering businesses to thrive in dynamic work environments, Servcorp stands as a beacon for innovation and collaboration in the corporate world.

The Challenge

Servcorp faced a significant challenge: achieving first-page rankings on Google for crucial keywords while preserving the existing page design on their website. This hurdle required a strategic approach that not only boosted search engine visibility but also maintained the integrity of the website’s layout.

Solution

In response to the challenges presented by Servcorp, Digital Minds Group devised and implemented a robust, multi-dimensional strategy:

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Organic Search Strategy

Developed a comprehensive organic search strategy to span the Servcorp business structure and prioritised based on the business need.

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Country & Language Localisation

We worked closely with the client and their development team to ensure they were set up to maximise their worldwide SEO footprint.

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Content Roadmap

Developed and implemented an SEO content roadmap through the full-customer journey, starting from commercial landing page content, to longer form education content.

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Product & Technical Auditing

Regular auditing of the site which identified website improvements and technical issues limiting their SEO footprint.

The Result

Under the guidance of Digital Minds, Servcorp experienced a remarkable 1064% surge in traffic to SEO content. This result not only exceeded expectations and secured first-page rankings on Google but also demonstrated the efficacy of the implemented strategies.

By maintaining a steadfast commitment to Servcorp’s business goals and seamlessly integrating with their team, Digital Minds achieved a transformative impact, solidifying our role as a strategic partner in driving the business forward.

The team cares about my business, not just meeting KPI and marketing targets. They work to get the results that push the whole business forward.

They understand the marketing and product function and work with us like they are part of our business.

Jon Park
Global Head of Online