Our client Karen Willis Holmes is a distinguished bridal fashion brand known for exquisite, handcrafted gowns. Established over two decades ago, the brand offers sophisticated and elegant bridal wear for modern brides in Australia and internationally.
Renowned for combining traditional craftsmanship with contemporary style, Karen Willis Holmes has established itself as a leader in luxury bridal fashion, dedicated to providing a personalised and exceptional shopping experience for every bride.
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Karen Willis Holmes encountered significant challenges during a website relaunch that neglected SEO essentials, leading to a drastic drop in organic traffic.
The company, historically reliant on its well-established brand recognition, faced intense competition in the wedding industry, especially for key search terms like ‘wedding dresses’ and related location-based searches. Seasonal trends and the disruptive impacts of COVID-19 on interest levels and supply chains further intensified these challenges.
Primary issues faced:
• Substantial loss of traffic following the website relaunch.
• Inadequate rankings for critical industry-related search terms.
• Heavy dependence on existing brand awareness to drive traffic.
In response to the challenges presented by Karen Willis Holmes, Digital Minds Group devised and implemented a robust, multi-dimensional strategy aimed at both immediate recovery and sustainable growth:
Our team refined the landing pages to better target vital search terms and strengthened local SEO initiatives.
We introduced measures to enhance site usability and streamline the conversion process.
We partnered with the client’s development team to address and rectify the SEO shortcomings of the website relaunch.
We created new category pages and blog posts designed to engage a wider audience and drive deeper engagement.
Our comprehensive SEO strategy yielded exceptional results: over the first year, we saw an overall traffic increase of 110% YoY.
Also of note, triple digit increases were seen for keywords within the top 10 rankings, securing Top 3 rankings for competitive terms such as “wedding dresses,” “wedding dresses Sydney,” and “wedding dresses Melbourne.” These achievements are especially significant considering the fierce competition from larger retail brands both in Australia and internationally.
In conclusion, our strategic partnership with Karen Willis Holmes exemplifies the transformative impact of well-executed SEO practices in the competitive bridal industry. Through targeted technical enhancements, optimised content, and a focus on both local and broad search terms, we delivered exceptional results that not only revived the client’s digital presence but also secured a commanding position in the market.
