Home Clearance, a part of the esteemed Winning Group, stands as a premier clearance outlet with exclusive access to a curated selection of top-tier brand appliances.
Dedicated to offering market-leading prices, Home Clearance operates with the belief that quality shouldn’t come at a hefty price tag. Committed to exceptional customer service, the company has established itself as a go-to destination for budget-conscious shoppers seeking premium products.
Home Clearance enlisted Digital Minds to optimize their search marketing efforts and enhance the returns on their channel investments.
Digital Minds initiated a comprehensive approach to address the challenges faced by Home Clearance. This multifaceted solution encompassed various strategies.
With a focus on building brand awareness and driving improvements in effectiveness, a number of new channels were introduced and optimised in the media mix to broaden digital presence, including Social and Programmatic. Developing scalable and efficient campaigns to accommodate business growth and evolving market demands was also key.
We implemented a number of priority recommendations to enhance CRO and improve over all customer experience.
Improving brand perception by enhancing Home Clearance’s visibility and credibility on search result pages to solidify their brand image.
A big win and opportunity for Home Clearance came from fine-tuning inventory feeds to ensure optimal visibility and relevance of products in various channels.
Leveraging exceptional customer reviews to build trust and credibility, further strengthening Home Clearance’s online reputation.
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Since Digital Minds took charge of the account in 2018, Home Clearance experienced remarkable results. Within two months of the engagement, the company achieved record monthly revenues. The subsequent journey has seen a consistent increase in sales, demonstrating Digital Minds’ ability to not only sustain but enhance profitability while effectively scaling Home Clearance’s business.
