Digital Minds partner up with Omnivore, opening more opportunities for retailers to drive sales


Digital Minds announced today that it has partnered up with Omnivore, Australia’s largest marketplace integrator used by over 3,500 retailers to allow its clients to connect into marketplaces across Australia and New Zealand. The partnership now enables retailers to tap into an increasing number of channels and maximize online sales, by leveraging the group’s expertise in driving sales marketplaces such as eBay, Catch, Amazon in addition to digital channels already managed by Digital Minds, such as Google, Facebook & Instagram.

Australian retail is going through a significant transformation, with over 73% Australians shopping online, a trend which is growing at 24.4% YOY and now responsible for over 10% (or 27.5 billion) of retail revenue. While marketplaces such as eBay, Catch Group and Amazon continue to dominate the industry, growing by 31.2% YOY in 2018 (Source), other consumer channels such as Google, Facebook & Instagram have been constantly innovating to make the most of this growth in online retail and today account for circa 80% of online retailer ad spend on these channels (Source).

As per Nik Jain, MD for Digital Minds, “We have seen significant developments in the e-commerce space across Facebook, Google and Instagram and are really excited to partner with Omnivore to help their customers make the most of the opportunities across these channels. The partnership also helps broaden our offering to now include industry-leading marketplace solutions and expertise, which we can’t wait to take to our clients! Combined with Omnivore, we have the best talent pool and tools to help Australian e-commerce businesses succeed and deliver growth.”

As per Ivan Logan, CEO for Omnivore, “We have been working towards the nirvana of giving retailers a single place to manage all their online channels and have been working hard to integrate new marketplaces and cement ourselves in the position of being the first choice for omnichannel management in Australia and New Zealand. We see our partnership with Digital Minds as an ideal way to complete the offering by adding their class-leading capabilities in search and social channels to our proven track record in e-commerce marketplaces, giving retailers a single unified view of all their products.”

About Digital Minds

Digital Minds are renowned experts at delivering sustainable business growth from their strategic approach & industry-leading expertise across Performance Marketing channels such as Search, Social and Display. Digital Minds, founded in 2011 is a preferred partner for key networks such as Google, Facebook, and Bing which helps them keep their clients ahead of the curve and consistently deliver results for some of Australia’s leading brands, including Qantas, Luxury Escapes, Autotrader, Carsguide to name a few.

About Omnivore

Based in Sydney, Omnivore has been helping Australasian retailers grow their online sales from these channels since 2012. Omnivore helps all retailer types including some of the biggest in the country such as Officeworks, City Beach Clothing and Bunnings. Omnivore has also partnered with the major marketplaces in the region to enable SMB retailers to adopt a multi-channel strategy easily through our range of apps for Shopify, BigCommerce, WooCommerce, and Magento.

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