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News, updates & insights — discover what’s trending in the world of Digital Minds.

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Insights
Marketing

A feature on eCommerce: What’s next?

Ecommerce is evolving - transactional shopping is out, hyper-personalized recommendations are in. With AI, influencers, and trust-driven experiences shaping the future, brands must adapt to stay ahead. Here’s what’s next.
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Advertising
Paid Media

How many digital ads do you really need? The magic formula you’ll want to bookmark

Ad fatigue is real - creative variety is key to engagement. Learn how to optimize your paid social strategy with testing, platform-specific content, and high-performing creative execution.
Looking through a phone screen held on a tripod, where you can see a girl using a product on her face.
Social Media
Marketing

“TikTok made me buy it”

Gen Z is ditching Google for TikTok as their go-to search engine, shaping how they discover and buy. Here’s what this shift means for marketing in 2024.