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News, updates & insights — discover what’s trending in the world of Digital Minds.

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A person holding a tablet, with a graphic overlay of a plane with travel lines to destination icons.
Marketing
Insights

How AI is Changing the Travel Industry

AI is revolutionising travel, offering personalised experiences, smarter bookings, and seamless customer service. Learn how AI enhances efficiency while navigating challenges like data privacy to shape the future of travel for Australians and beyond.
Hands tapping a keyboard on a laptop, with a graphic overlay of a graph and various stats and algorithms.
Social Media
Marketing

How Do Algorithms Really Affect Your Social Media Strategy?

Understanding social media algorithms is crucial for brands looking to boost engagement. Learn how to optimise content, leverage diverse formats, and stay ahead of algorithm changes to maximise visibility and foster meaningful connections.
Building blocks on a surface, some of the same colours have been grouped and there is a circle drawn around them.
Marketing

How Do You Tailor Content for Different Audiences? The Art of Segmentation

Mastering content segmentation is key to engagement. Learn how to tailor content for different audiences using demographics, psychographics, behavioural data, and personalised messaging to drive deeper connections and better results.
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Email Marketing
Marketing

How Often Should You Really Email Your Subscribers?

How often should you email your subscribers? Finding the right balance between engagement and fatigue is key. Learn how audience preferences, content quality, and A/B testing can help you optimise your email frequency for maximum impact.
Whiteboard with a table written on it, one column saying short term, and the other long term.
SEO
Marketing

Is Content Marketing a Short-Term Strategy or a Long-Term Investment?

Is content marketing a short-term tactic or a long-term investment? Discover why building authority, nurturing relationships, and leveraging SEO make content marketing a powerful long-term strategy for sustainable success.
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Marketing
Insights

Is Influencer Marketing Losing Its Impact? A Critical Look at the Future

Is influencer marketing losing its impact? With saturation and changing consumer behaviours, brands must adapt. Discover how authenticity, long-term partnerships, and new success metrics can redefine influencer marketing.
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Paid Media
Marketing

Is PPC Advertising Worth the Cost? Breaking Down the ROI

Is PPC worth the cost? It delivers instant visibility and measurable results, but costs can add up. Discover how to balance PPC with organic strategies for sustainable digital marketing success.
Two lanes of motorway, with cars going both directions.
Paid Media
Marketing

PPC vs. Organic Traffic: Which is the Better Investment for Your Business?

PPC vs. organic traffic - which delivers the best ROI? PPC offers instant visibility, while SEO builds long-term growth. Discover how a balanced strategy can maximise your digital marketing success.
A road sign with a curved arrow on it.
Marketing
Insights

Stay Ahead of the Curve: The Latest Trends in Digital Marketing You Can't Ignore

Digital marketing is evolving fast - staying ahead is key. From AI-driven personalisation to video dominance, voice search, and AR, discover the top trends shaping the future and how to leverage them for success.