Blog

News, updates & insights — discover what’s trending in the world of Digital Minds.

Sort by:
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Digital Minds Group team photo
News
Awards

Digital Minds Group appointed as an International Growth Agency Partner for Google

Digital Minds Group joins Google’s elite International Growth Agency Partners - unlocking powerful tools to help brands scale globally with smarter, faster, ROI-driven digital strategies.
A pair of hands typing on a laptop keyboard.
SEO

10 Things Websites Forget During a Website Platform Migration

Website migrations are complex, and often critical steps are overlooked. Remember to focus on SEO, content audits, mobile responsiveness, analytics, load speeds, security, forms, sitemaps, backups, and post-launch monitoring.
Four building blocks that spell DONT, but the N and T blocks are being pulled backwards by a pair of hands so the blocks read DO.
Marketing

AI-Generated Content: Do’s & Dont's

AI-generated content can boost productivity and creativity when used strategically. Do fact-check, tailor to your brand voice, and proofread. Don’t rely on AI for high-stakes topics, skip originality checks, or replace human creativity.
Tick boxes on a page ticked with pen mark.
SEO
Marketing

Backlinks Matter: Why They Should Be a Top Priority for Your SEO Strategy

Backlinks are vital for SEO, enhancing website authority, driving referral traffic, and improving rankings. Quality backlinks from reputable sites boost credibility, while low-quality ones can harm SEO efforts. Prioritize relevant, high-quality links.
Chess pieces on a board, one player has taken the queen piece which is falling over.
SEO
Marketing

Boosting Your Website’s SEO: Simple Strategies That Make a Difference

Boost SEO by focusing on quality content, optimising keywords, enhancing on-page elements, improving page speed, using internal links, leveraging social media, and monitoring performance for continuous improvements.
A phone on a tripod filming a person who is making content.
Marketing

Building Trust: How to Effectively Encourage User-Generated Content

Encourage UGC by creating a welcoming environment, simplifying participation, showcasing content, incentivising contributions, sharing your brand story, engaging with the community, and moderating to build trust and loyalty.
Wooden building blocks being stacked on top of each other.
Email Marketing
Marketing

Building Your Email List: The Foundation of Successful Marketing Strategies

Building an email list offers direct access, higher engagement, personalisation, and brand loyalty, making it a cost-effective, efficient, and impactful strategy for driving growth and fostering meaningful customer relationships.
Three wooden blocks with 1, 2, and 3 on them, representing a podium
Paid Media
Marketing

Can Small Businesses Compete with Big Brands in PPC Advertising?

Small businesses can compete with big brands in PPC by leveraging agility, niche targeting, long-tail keywords, and budget efficiency. By focusing on authentic messaging and audience insights, they can drive engagement and conversions despite limited resources.
Camera viewpoint looking down at the persons shoes, they are on ground that has lots of arrows pointing in all directions.
Social Media

Choosing the Right Platform: The Best Social Media Options for Your Business

Selecting the right social media platform is key to business success. Align your strategy with audience preferences - Facebook for broad engagement, Instagram for visuals, LinkedIn for B2B networking, TikTok for creativity, and Twitter for real-time interaction.