We’re extremely proud to have won ‘Best use of Search – Travel & Leisure’ in the 2021 APAC Search Awards for work with our client Luxury Escapes.
2020 turned out to be one of the most devastating years in recent history for the travel industry, but the immense collaboration and commitment to be the best delivered outstanding results amid the global pandemic.
Restrictions on travel due to the Covid-19 pandemic in early 2020 presented a huge challenge to our client’s business, as one of Australia’s top travel brands who offer discounted luxury travel packages throughout Australia and the rest of the world.
However, through in-depth analysis of search trend data we were able to help navigate this challenge by identifying the opportune time to take advantage of improving sentiment, whilst also pivoting our creative messaging to aide conversions.
Through the six-week test campaign, we focused purely on the domestic Australian market and took a highly segmented approach with regards to user destination interest and geo targeting. We also highlighted booking flexibility throughout our ad copy to help alleviate concerns around booking future travel. Over the course of the campaign, we ultimately achieved a ROAS well above the target.
Moreover, by the end of the campaign, total website revenue returned to 2019 levels. A remarkable result and a testament to the opportunity of continuing to leverage search intent signals during uncertain times.
“Digital Minds quickly pivoted their mindset and account strategy to support what was best for our business, and customers. Their fast re-build of strategy allowed us to rebound before many of our competitors, and is a testament to their customer centric focus.”
Matt Meisner – VP Digital Marketing, Luxury Escapes
It’s a privilege to be recognised in such a competitive space and a very proud moment indeed in such challenging times. Massive thanks and congratulations to the whole team.
The APAC Search Awards celebrate the very best in PPC, SEO and Content Marketing from across Asia Pacific.
