The Green Fund are an Australian-based news publisher that deliver the latest marijuana news, provide insights into the cannabis stock market as well as content catered to the recreational market across the world.

One of the top priorities in this engagement was to help grow their organic audience in the USA. With limitations around paid advertising due to the subject matter, SEO is a critical channel for the site in acquiring new users.

To start, the first major opportunity was to align their website more towards their largest potential audience, which is the USA. In order to do that we advised their team to relocate their server so that it would be based in the US along with these users.

Following that, the expert Digital Minds SEO team identified major opportunities to expand their content offering, namely around the coverage of marijuana legalisation across the US and the world over, as well as more in-depth profiles on the individual strains of cannabis. As rich, targeted content was published for these topics and a lead category page was incorporated into the navigation structure, more and more of their desired American audience began to flow onto the website.

This led to a significant increase in SEO traffic, with organic session growing over 157% year on year, with the lions share of users being attracted by the legalisation and marijuana strain content!

Working closely together with the team at The Green Fund, we are immensely proud of what we’ve been able to achieve and are delighted to have our work recognised.