Westfield Direct SEO Case Study
Top 10 rankings for Westfield Direct grew 57% in the first 6 months alone.
Digital Minds has worked with Westfield Direct since 2018 to help to guide on SEO during the initial build of the Westfield Direct platform, as well as it’s longer-term SEO-growth plans.
We asked Jason Elk, who has worked closely with Digital Minds, in his role as the Performance Marketing Lead for Westfield Direct to share his experience.
What priorities and challenges did you engage Digital Minds to support the internal team in solving ?
Digital Minds helped the business to establish, prioritise and roll out an organic search strategy that would first create a strong foundation for a new ecommerce section of the site to thrive (/shop) within a shared domain (westfield.com.au), before rapidly scaling the contribution of organic search to our very ambitious 12-month targets across sessions, customer orders and revenue.
How were the Digital Minds team able to deliver and can you share a few highlights or the successes ?
Throughout our relationship, the Digital Minds team has approached every challenge and conversation with a deep level of interest, engagement and ownership. You’ve integrated so successfully with our business that you’ve become more of an extension of our team than a contracted agency operating at a distance, which has been fully represented in the results we’ve been able to achieve together.
Digital Minds have proven to be exceptional business partners, skilled across all the pillars of SEO at a granular level – whether diving deep into technical solutions or mapping out opportunities to scale, or using data to create content strategies and creative angles to build evergreen return on investment.