Westfield Direct | Retail & eCommerce | SEO
- Top 10 rankings increased by an impressive 57% within the first 6 months
- Robust organic search strategy for a new ecommerce section
- Achievement of ambitious 12-month targets in sessions, customer orders, and revenue
The Challenge
Westfield Direct faced the challenge of creating an effective organic search strategy to propel the growth of the newly established ecommerce section. The goal was not only to lay a strong foundation but also to rapidly scale organic search contributions to meet ambitious targets in sessions, customer orders, and revenue over a 12-month period.
The SOLUTION
Digital Minds worked closely with Westfield Direct to establish, prioritize, and implement a comprehensive organic search strategy. The team’s approach involved deep engagement with the business, ensuring seamless integration to the point where they became more of an extension of the internal team than a contracted agency. This collaborative effort focused on technical solutions, scaling opportunities, and utilizing data to craft content strategies and creative angles for sustainable return on investment.
THE RESULT
The successful collaboration between Digital Minds and Westfield Direct yielded outstanding results. Within the first 6 months alone, top 10 rankings for Westfield Direct experienced a remarkable 57% growth. The Digital Minds team’s exceptional expertise in all aspects of SEO, from technical intricacies to scalable opportunities and data-driven content strategies, played a pivotal role in achieving these impressive outcomes.
Jason Elk, Performance Marketing Lead at Westfield Direct, highlighted the seamless integration and deep engagement, emphasizing that Digital Minds had become an integral part of the team. The results achieved together vividly showcased the effectiveness of the collaborative approach, marking Digital Minds as exceptional business partners for Westfield Direct in the realm of SEO.
Client Quote
"The Digital Minds team integrated so successfully with our business that you’ve become more of an extension of our team than a contracted agency operating at a distance, which has been fully represented in the results we’ve been able to achieve together."
Jason Elk
Performance Marketing Lead
About Westfield Direct
Digital Minds has been a strategic partner with Westfield Direct since 2018, providing invaluable guidance on SEO during the platform’s initial build and contributing to its long-term SEO growth plans. The collaboration aimed at establishing a robust foundation for the ecommerce section (/shop) within the shared domain (westfield.com.au).
Like what you see?
Tell us about your project and we’ll help get you started today!
