The Tea Centre | Retail & eCommerce | SEO
- Achieved a remarkable 62% increase in organic traffic within just four months
- Successfully enhanced The Tea Centre’s organic search rankings across the entire spectrum
- Substantial improvements in keyword rankings and website traffic
The Challenge
Selling tea online is highly competitive, and the relatively low average transaction value makes online advertising challenging from an ROI standpoint. Our objective therefore was to increase the volume of high-intent organic traffic.
The SOLUTION
Upon analyzing The Tea Centre’s website, it became evident that key pages lacked quality content. In collaboration with The Tea Centre, Digital Minds developed a targeted SEO and Content Strategy that included:
1) Creation of targeted and SEO-optimized meta data:
- Revamped meta descriptions and tags to align with tea-related keywords.
- Enhanced overall metadata structure for improved search engine visibility.
2) Support for SEO-focused copy on Tea and Teawares category pages:
- Collaborated with The Tea Centre to generate compelling and SEO-optimized content.
- Ensured that product category pages provided valuable information and targeted relevant keywords.
THE RESULT
Between September 2020 and December 2020, Digital Minds implemented a strategic approach to generate SEO-optimized website content, aiming to boost keyword rankings and increase website traffic. The outcomes were remarkable:
- Significant improvement in The Tea Centre’s organic search rankings across the board.
- A remarkable 62% increase in organic traffic within a mere four-month period.
Digital Minds’ collaborative effort with The Tea Centre not only addressed the challenges posed by the competitive online tea market but also delivered substantial results, affirming the efficacy of a targeted SEO and Content Strategy in driving impactful outcomes.
Client Quote
"Digital Minds are experts at what they do. Their team worked closely with our brand in overhauling our SEO and achieved great results for us. Very responsive and professional in their approach, we highly recommend them."
Caitlyn Pollard
Marketing Manager
About The Tea Centre
The Tea Centre, a dual-channel retailer specializing in teas and teawares, engaged Digital Minds to enhance its online presence through a comprehensive SEO and Content Strategy. The goal was to elevate search rankings for ‘tea’ related keywords and industry-specific terms, ultimately driving high-intent organic traffic.
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