Motorserve | Automotive | Analytics, PPC
- Achieved an outstanding 179% increase in booking conversion from paid activity
- Improved booking volume by an impressive 26%
- Successfully maintained cost-per-acquisition limits
The Challenge
Motorserve faced a significant challenge when their internal Digital Marketing resource departed, leaving a void that needed urgent attention. With a growing business and a focus on expanding their booking volume through Digital Media activity, the need for a seamless transition and effective management of accounts became paramount.
Key Challenges:
- Immediate need for control over digital marketing accounts.
- Desire to increase booking volume amid business growth.
- Maintaining Cost-per-acquisition limits during the process.
The SOLUTION
Recognizing the urgency and importance of a smooth transition, Digital Minds swiftly stepped in to take control of Motorserve’s digital marketing accounts. Working seamlessly with the internal team, we brought our expertise in Digital Media to the forefront. Clear communication and collaboration ensured a rapid understanding of Motorserve’s goals and challenges.
Implementation Highlights:
- Seamless transition of account management.
- Strategic focus on increasing booking volume.
- Adherence to Cost-per-acquisition limits.
THE RESULT
Under the collaborative efforts of Motorserve and Digital Minds, the results spoke volumes. Setting clear targets for increasing booking volume, Digital Minds not only met expectations but exceeded them. The booking conversion rate experienced a remarkable surge of 179% from paid activity, showcasing the effectiveness of the implemented digital marketing strategies.
Client Quote
"Over the years, we have built a great working relationship with the Digital Minds team. They are strong digital marketers, and we trust their expertise and insights. Their service levels are exemplary, and we can only recommend them. Once our internal Digital Marketing resource left, we needed someone to quickly take control of the accounts. Digital Minds stepped in with ease and made the transition seamless. It became apparent quickly that they know Digital Media, and we can rely on their support and their ideas."
Jennifer Eckrodt
Data Analyst
About Motorserve
Motorserve, an esteemed player in the automotive industry, has been a valued client, fostering a strong working relationship with the Digital Minds team over the years. Renowned for their commitment to service excellence and a trust in our digital marketing expertise, Motorserve has consistently regarded us as a reliable partner in their digital endeavors.
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