Merry People | Retail & eCommerce | PPC, Digital Strategy
- Successfully doubled Merry People’s brand awareness
- Facilitated a rapid scale-up in the US, NZ, and UK markets
The Challenge
Merry People faced the challenge of scaling their business and reaching new audiences. Despite recognizing a significant market opportunity, they found themselves stretched thin across various priorities.
Seeking experts to guide their investments, formulate an effective marketing strategy, and implement a nuanced approach to testing and optimization, Merry People enlisted the expertise of Digital Minds. The objective was clear: supercharge growth and successfully expand into new markets.
The SOLUTION
Digital Minds responded to Merry People’s challenge by constructing a comprehensive growth-focused strategy. The emphasis was on identifying new audiences, exploring untapped markets, and introducing creative approaches.
Extensive research, ranging from category insights to understanding target personas, informed the development of a framework tailored to new audience segments across digital channels. To broaden the reach, Digital Minds introduced platforms like Pinterest and TikTok to Merry People’s media plan.
Leveraging their renowned expertise in data and analytics, Digital Minds integrated macro environmental factors such as weather, economic outlook, market sentiment, and media economics into their testing approach.
A robust test and learn methodology was employed, delivering unprecedented growth levels to Merry People. Recognizing an opportunity to enhance conversion rates, Digital Minds collaborated closely with the Merry People team, reducing friction in the user journey and realizing significant uplifts across all digital channels.
THE RESULT
The collaboration between Digital Minds and Merry People has yielded exceptional results, marking a period of significant success. Surpassing the minimum ROAS (Return on Ad Spend) KPI, Digital Minds not only doubled brand awareness but also expedited Merry People’s successful scale-up in the US, NZ, and UK markets; watching their business grow x5.
The partnership has been characterized by continuous global expansion, with Digital Minds playing a pivotal role in fast-tracking Merry People’s growth journey.
Client Quote
"Digital Minds have played a critical role in our growth journey! We feel their genuine passion for our brand and they are always proactively collaborating to improve our digital strategy. We see Digital Minds as a true extension to our Merry People team!"
James Smith
Head of Commercial
About Merry People
Merry People, a Melbourne-based eCommerce footwear brand, has captivated global audiences with their exquisitely designed gumboots. Their mission revolves around bringing joy and vitality to their customers, encouraging them to embark on unique adventures and embrace the unknown.
Digital Minds have proudly partnered with Merry People for a few years, witnessing remarkable growth both locally and internationally. This collaboration has been instrumental in propelling Merry People towards achieving their ambitious goals.
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