Karen Willis Holmes | Bridal | SEO
- Triple digit increase in keywords in top 10 ranking
- Overall traffic increase of 110% YoY
- Top 3 rankings for competitive terms i.e. “wedding dresses”
The Challenge
Karen Willis Holmes, a prestigious bridal fashion brand, encountered significant challenges during a website relaunch that neglected SEO essentials, leading to a drastic drop in organic traffic. The company, historically reliant on its well-established brand recognition, faced intense competition in the wedding industry, especially for key search terms like ‘wedding dresses’ and related location-based searches. Seasonal trends and the disruptive impacts of COVID-19 on interest levels and supply chains further intensified these challenges.
The SOLUTION
In response to the challenges presented by Karen Willis Holmes, Digital Minds Group devised and implemented a robust, multi-dimensional strategy aimed at both immediate recovery and sustainable growth:
- Technical SEO Overhaul: We partnered with the client’s development team to address and rectify the SEO shortcomings of the website relaunch.
- Optimisation of Landing Pages: Our team refined the landing pages to better target vital search terms and strengthened local SEO initiatives.
- Content Strategy Revitalisation: We overhauled the content strategy, creating new category pages and blog posts designed to engage a wider audience and drive deeper engagement.
- Conversion Rate Optimisation: We introduced measures to enhance site usability and streamline the conversion process.
This strategic approach effectively addressed the initial concerns and laid a solid foundation for ongoing success in SEO, maintaining close involvement and communication with the client throughout the process.
THE RESULT
Our comprehensive SEO strategy yielded exceptional results:
- Over the first year, we saw an overall traffic increase of 110% YoY
- Also of note, triple digit increases were seen for keywords within the top 10 rankings, securing Top 3 rankings for competitive terms such as “wedding dresses,” “wedding dresses Sydney,” and “wedding dresses Melbourne.”
These achievements are especially significant considering the fierce competition from larger retail brands both in Australia and internationally.
In conclusion, our strategic partnership with Karen Willis Holmes exemplifies the transformative impact of well-executed SEO practices in the competitive bridal industry.
Through targeted technical enhancements, optimised content, and a focus on both local and broad search terms, we delivered exceptional results that not only revived the client’s digital presence but also secured a commanding position in the market.
About karen willis holmes
Karen Willis Holmes is a distinguished bridal fashion brand known for its exquisite, handcrafted gowns. Established over two decades ago, the brand offers sophisticated and elegant bridal wear for modern brides in Australia and internationally. Renowned for combining traditional craftsmanship with contemporary style, Karen Willis Holmes has established itself as a leader in luxury bridal fashion, dedicated to providing a personalised and exceptional shopping experience for every bride.
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