Home Clearance | eCommerce | PPC
- Remarkable record monthly revenues achieved within just two months
- Consistent increase in sales demonstrating sustainable growth
- Improved brand perception on search result pages for enhanced visibility and credibility
The Challenge
Despite Home Clearance’s early adoption of Google AdWords in 2011, the landscape proved intensely competitive and challenging to navigate profitably. Recognizing the need for a strategic partner, Home Clearance enlisted Digital Minds in 2018 to optimize their search marketing efforts and enhance the returns on their channel investments.
The SOLUTION
Digital Minds initiated a comprehensive approach to address the challenges faced by Home Clearance. This multifaceted solution encompassed various strategies, including:
- Improving Brand Perception – Enhancing Home Clearance’s visibility and credibility on search result pages to solidify their brand image.
- CRO and User Experience Enhancement – Implementing recommendations to enhance Conversion Rate Optimization (CRO) and improve overall user experience, ensuring a seamless customer journey.
- Diversifying Digital Channel Mix – Introducing and optimizing channels such as programmatic advertising and social media to broaden Home Clearance’s online presence.
- Inventory Feed Optimization – Fine-tuning inventory feeds to ensure optimal visibility and relevance of products in various channels.
- Scalable Campaign Creation – Developing scalable and efficient campaigns to accommodate business growth and evolving market demands.
- Highlighting Customer Reviews – Leveraging exceptional customer reviews to build trust and credibility, further strengthening Home Clearance’s online reputation.
THE RESULT
Since Digital Minds took charge of the account in 2018, Home Clearance experienced remarkable results. Within two months of the engagement, the company achieved record monthly revenues. The subsequent journey has seen a consistent increase in sales, demonstrating Digital Minds’ ability to not only sustain but enhance profitability while effectively scaling Home Clearance’s business.
Trent Allan, Head of Home Clearance, expressed gratitude for the transformative impact, acknowledging Digital Minds as a truly professional agency pivotal to the company’s success.
Client Quote
"I have never before dealt with a more professional agency than Digital Minds. Thank you for everything you have done for us, we would not be where we are as a business without your assistance and support."
Trent Allan
Head of Home Clearance
About Home Clearance
Home Clearance, a part of the esteemed Winning Group, stands as a premier clearance outlet with exclusive access to a curated selection of top-tier brand appliances. Dedicated to offering market-leading prices, Home Clearance operates with the belief that quality shouldn’t come at a hefty price tag. Committed to exceptional customer service, the company has established itself as a go-to destination for budget-conscious shoppers seeking premium products.
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