Bluethumb | Retail & eCommerce | PPC, SEO & Social
- Maintained a successful partnership for over seven-years
- Overcome post-COVID challenges in a key category
- Quick responses and brief turnaround times
The Challenge
Navigating the post-COVID landscape, Bluethumb faced challenges in the home improvement category, which was gradually normalizing after the pandemic peak. With ambitious ROAS (Return on Ad Spend) goals in mind, Bluethumb’s small marketing team sought external support to enhance their capabilities without incurring the expenses of hiring for diverse industry experiences.
The SOLUTION
Digital Minds stepped in as the strategic partner Bluethumb needed. Acting as an augmentation to their team, we brought a wealth of experience across various brands and industries. Our approach was cost-effective, offering insights and perspectives derived from a broader spectrum of clients. By leveraging our technical expertise, we provided Bluethumb with actionable insights and a nuanced understanding that would have been challenging to access otherwise.
THE RESULT
Working towards achieving the desired ROAS, Digital Minds enabled Bluethumb to not only weather the challenges in the home improvement category but also to continue investing in business growth strategies. Our collaborative efforts instilled confidence in Bluethumb’s marketing function.
With quick response times and efficient turnaround on briefs and requests, our team seamlessly integrated with Bluethumb’s internal processes. The enduring partnership between Digital Minds and Bluethumb stands as a testament to the success achieved through strategic collaboration and the ability to adapt to evolving market dynamics.
Client Quote
"I would summarise Digital Minds as a group of people with deep technical knowledge that are a pleasure to work with."
Jarrod Purchase
Chief Marketing Officer
About Bluethumb
Digital Minds has formed a robust partnership with Bluethumb, a luxury art ecommerce store, spanning over seven years. In this collaborative journey, our team has seamlessly integrated with Bluethumb’s operations, working as an extension of their marketing team. Jarrod Purchase, Chief Marketing Officer at Bluethumb, commends Digital Minds as a group with profound technical expertise and a pleasure to work with.
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